The reason I chose to analysis this film poster is because of how basic and simple it is. This poster consists of the film title, and a drawn image of the moment before a shark attack. Straight away with combination of the title and image it's clear what this film is going to be about. The sea is huge, taking up the highest percentage of room on earth, the deeper the sea is the darker it is, and what we can't see in the dark scares us. This is why I think they have used this image in their poster, the shark looks like it's coming out of the deep dark sea and the shark is very well blended in, colour wise.
There is no slogan or any other information apart from the title of the film and the clue of the image they have used. The colour of the font is red, which is very common in horror posters because red implies danger and sometimes death. The colour red in this poster also stands out really well from the white sky and blue sea. The actual font looks quite cartoon based and not so sinister in my opinion. The image looks like it has been drawn which allows the artist to place the lighting and shading where it is most effective on the characters. Most of the lighting on the shark has been placed on the teeth as well as the outline of the shark and it's features that makes the audience notice it's a shark. The teeth look like they have been over exaggerated maybe to link with the film title or to make the shark look more frightening.
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