Orphan poster analysis

The slogan is used to give an idea or reveal something about the film. “There’s something wrong with Esther.” This slogan implies that there will be trouble in the film, or that something bad will happen to Esther or something bad will happen because of Esther. The slogan leaves a cliff hanger, leaving the audience wanting more. This slogan runs along the top of the poster, and it's written in thick bold text to draw attention to it.
The background in this poster is really dull and basic. It looks like she’s just standing in front of a hospital/ medical related wall. It's dark which is common for slasher/horror films, hinting from first glance that it's going to be a dark film. The lighting has been fully focused on Esther’s face; the light has been made to give Esther evil looking shadows on her cheeks and eyes. The way Esther's face has been lightened shows that there is two different sides to her character in this film. The font used in this poster is naïve and childlike implying the film is based around or uses children. The font looks like it has been scratched out with a sharp object or weapon, which implies that it is a horror film. They have made the release date bigger than all the other text, but not as big as the title so it stands out. They add the release date onto the poster so they know when it comes out so they can go and see it, also adding it onto the poster makes the audience who liked the poster and read the poster, remember when it is released. Esther has  ribbons has black ribbons in her hair which is typically seen as something a young female would wear. Esther also seems to be wearing a ribbon around her neck with looks more sinister and evil. The clothing Esther is wearing is a blue dress which is more child typical and friendly, I think the light coloured dress and dark purple ribbon conflict each other, showing two sides of Esther.