The thing I like most about this poster is that it has an empty feel to it. There is no slogan or any information given away. The only thing in this poster is a mask and the release date. These are the only two things in the poster which give no clue about the film, I like this because it seems mysterious.
Another form that encourages the empty feel in this poster, is the plain black background, there is no other colour or object of effect that makes it seem that there is anything there e.g. a doorway, shadow or light source. This not being about to see anything makes it more scary, there could be anything there behind the mask, someone could actually be wearing the mask but because of the lighting we are unable to see it. The darkness is the easiest but most scariest thing that you could use in a horror film, not being able to see what is there makes our minds wonder and imagine what could be there. Simple yet very effective.
The lighting on the mask is very well done, the lighting makes the mask look like it is fading away into the darkness, or coming out from the darkness. The lighting is hitting the mask at an angle which allows the scratches, dents and worn parts show. This old battered up and worn mask is typically a very scary prop, the scratches and marks hold stories of what the mask has been through, this gives off another mysterious effect that makes the audience fearful but curious.
Because of my film knowledge I know that 'February 13' is the release date not the name of the film, this poster is for Friday the 13th. It makes me wonder why they didn't add the title of the film but only the release date, but then I realised that February 13 would probably be on a Friday of that year. This subtle hint makes the audience think about the title and release date, making them remember it, and most probably look up about it or just go and watch it without looking into it. Another simple but very effective technique to draw the audiences attention.
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